Free Ebook Upside: Profiting from the Profound Demographic Shifts Ahead

Free Ebook Upside: Profiting from the Profound Demographic Shifts Ahead

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Upside: Profiting from the Profound Demographic Shifts Ahead

Free Ebook Upside: Profiting from the Profound Demographic Shifts Ahead

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Review

“Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees.” — Anna Jedrziewski, Retailing Insight

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“Upside is a revealing examination into what really causes social and economic shifts.” – Seattle Post Intelligencer  “…ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups.” --Blogcritics “Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.” –This Week in America “Passionate ode to the power of demographics.” —Soundview “Synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises.” – Midwest Book Review “Provides insights about the science of Socio-Demographic changes and actionable information on how these changes can have a major impact on organizations...for anyone who wants to understand consumer behavior.” —PM World Journal “…provides a unique socioeconomic history, challenging insights, and a practical guide into the meaning and impact of contemporary demographics on the future global demand for products and services.” —Choice

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Book Description

Get ready to ride the next generational wave. Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.Lively and full of surprises, the book explains: What each age cohort is likely to buy now and in coming decades • How profits dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

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Product details

Hardcover: 288 pages

Publisher: AMACOM; First edition (April 13, 2017)

Language: English

ISBN-10: 081443469X

ISBN-13: 978-0814434697

Product Dimensions:

6.4 x 0.9 x 9.4 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

34 customer reviews

Amazon Best Sellers Rank:

#95,872 in Books (See Top 100 in Books)

Upside is a remarkable book which has had a truly life altering effect on me. I have recommended it to more than 2 dozen people since I finished it 3 weeks ago. Kenneth Gronbach writes like this is a thriller as he leads us through the depth and meaning of demography. In every chapter and with every graph and chart there is an OMG moment. It will most definitely change the way you look at the world and each generation in it. I am on the high end of the Baby Boomers and this book has made me reevaluate my current life path and I feel rejuvenated and empowered with this new found knowledge. Thank you Kenneth!

I haves learned so much from this book. Of course I have not read it yet only listened and what an education about counting people. This should be a must read/listen in high school or college. I'm still listening so much info and it is sinking in. Great for night time listening while sleeping. Very smooth voice to sleep and wake too. Now will look at charts and pdfs. Best deal I have purchased. If you're a coast to coast listener it's a substitute when you don't care for the csllers.

Awesome book that enlightens anyone of self worth that the "ELDERS" in this country have the most significant power to guide the legacy of our past into the future. All we have to do is VOTE our conscience, our values and our love of Mother and Father who taught us all so much. We must "listen" to our Souls and follow the Golden Rule. Surround ourselves with those that we are most comfortable and let the power of that energy enter the world's energies with light and love. Thank you for this remarkable book of counting the facts, comparing the trends and using history and logic to forecast what is around the corner, regardless of political guesswork or bully tactics. Engineer here. Thank you.

Very insightful book that explains demographic trends in a way that most people can understand, but is also sophisticated enough for investors looking for tips on what the future will bring. The anecdotes help to bring the book to life. It is obvious that significant research went in to this book. Recommend it highly.

Love books on CD/tape and this is a great one. But we did find that our 2007 car would play it but not our 2007 pick-up truck because of the MP3 version that it is and I guess the truck's CD player is a bit older technology than the 2007 car. So we downloaded the "Audible" app and listened via streaming on our cell phones.

A very interesting book which explains many of the macro movements in the economy. This gives investors a new lens to look through for long term investments.

This was an interesting read ; I numbers and facts presented gave me a lot of food for thought! Now its a matter of trying to process all this information. Have a good read.

We thoroughly enjoyed this book. The book contains demographic information that is insightful and informative. It is written with a nice flow combining statistical facts and everyday applications for those willing to consider the data.We have recommended the book to several of our friends that own businesses because our friends will benefit from analyzing the contents of UPSIDE.

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